"He who has a Why can bear almost any How." - Nietzsche Terrible as it was, his experience in Auschwitz reinforced what was already one of his key ideas: Life is not primarily a quest for pleasure, as Freud believed, or a quest for power, as Alfred Adler taught, but a quest for meaning. The greatest task for any person is to find the meaning in his or her life.

Logotherapy - helps people find their purpose in life Ikigai - "the happiness of always being busy" An uncommon joy flows from its inhabitants and guides them through the long and pleasurable journey of their lives Ichariba chode: "Treat everyone like a brother, even if you've never met them before."